Our privacy commitment: Varthagam has never sold your information to someone else for advertising or made money by showing you other people’s ads, and we never will. This has been our approach from day one, and we remain committed to it. This policy tells you what information we do collect from you, what we do with it, who can access it, and what you can do about it.
Part I – Information Varthagam collects and controls
We only collect the information that we actually need. Some of that is information that you actively give us when you request a price quote, ask for customer support, register for an event, or order clothes from us. We store your name and contact information, but we don’t store credit/debit card numbers (except with your permission and in one of our secured payment gateways).
When you visit one of our websites or order clothes, we automatically log some basic information like how you got to the site, where you navigated within it, and what features and settings you use. We use this information to improve our websites, and services and to drive new product development.
Sometimes we receive information indirectly. If you engage with our brand on social media (for instance, liking, commenting, retweeting, mentioning, or following us), we’ll have access to your interactions and profile information. We’ll still have that information even if you later remove it from the social media site.
What we do with your information
We use your information to provide the products and/or services you’ve requested. We also use it to communicate with you about the products you ordered, your customer support requests, new products you may like, chances for you to give us feedback, and policy updates. We analyze the information we collect to understand user needs and to improve our websites, products and services.
We’re required to have a legal basis for collecting and processing your information. In most cases, we either have your consent or need the information to provide the products/services you’ve requested from us. When that’s not the case, we must demonstrate that we have another legal basis, such as our legitimate business interests.
You can decline certain kinds of information use either by not providing the information in the first place or by opting out later. You can also disable cookies to prevent your browser from giving us information, but if you do so, certain website features may not work properly.
We limit access to your personal information to our employees and contractors who have a legitimate need to use it. If we share your information with other parties (like accessory suppliers and printing/embroidery contractors), they must have appropriate security measures and a valid reason for using your information (like the brand name), typically to serve you.
The European Economic Area (EEA) provides certain rights to data subjects (including access, rectification, erasure, restriction of processing, data portability, and the right to object and to complain). Varthagam undertakes to provide you with the same rights no matter where you choose to live.
Part II – Information that Varthagam processes on your behalf
If you handle other people’s data, such as information about your customers or employees, you are entrusting that data to us for processing. The data you entrust to us for processing is called service data. You own your service data. We protect it, limit access to it, and only process it according to your instructions.
We hold the data in our database as long as you choose to manufacture clothes from us. After you terminate, we will delete your data from our active database within 6 months and from our backups within 3 months after that.
If you are in the European Economic Area and you believe that someone has entrusted your information to us for processing (for instance, your employer or a company whose services you use), you can request certain actions from us regarding your data. To exercise those data rights, please contact the person or company that entrusted the data to us and we will work with them on your request.
Part III – General
There are some limitations to the privacy we can promise you. We will disclose personal information if it’s necessary to comply with a legal obligation, prevent fraud, enforce an agreement, or protect our customers’ safety. We do not currently honor Do Not Track signals from internet browsers; when a universal standard for processing them emerges, we will follow it.